“Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad.”
Adweek
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View article “The TMNT Mutant Mayhem Lens uses Snap AR’s 3D Body Tracking technology to cover the user’s entire body with an overlay of one of the four turtles in augmented reality.”