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IF - Imaginary Friends AR Experiences

About The Project

The IF AR experiences allow users to puppet, pose, and design with Blue and Blossom from the movie.


Date

April 2024

Role

Model and texture optimization for real-time implementation, rigging, and blend shapes for facial expressions


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Photo Courtesy – Paramount Pictures

The

Experiences

The IF AR experiences allow users to puppet, pose, and design with Blue and Blossom from the movie. Gained over 1 million views overall.

Dance with Blue & Blossom
Baskin Robbins with Blue
Recolor Blue & Blossom with Crayola
Blue Rig Test in Lens Studio

The process included adapting and optimizing movie production models and textures and rigging two characters to be used for AR lenses.

Blossom Rig Test in Lens Studio

Optimization involved:

Blossom
  • a 98% reduction in model tri count,
  • reducing 55 UDIMs to 2 tiles,
  • 2 materials
  • created blend shapes for facial expressions
  • simple rig for body tracking
Blue
  • an 81% reduction in model tri count,
  • reducing 12 UDIMs to 4 tiles,
  • 4 materials (to allow hair cards with fidelity and transparency)
  • created blend shapes for facial expressions
  • simple rig for body tracking
The goal was to pare down the assets, optimize, create facial blend shapes, and rig for further development in the pipeline while keeping the look and feel of the original movie assets.

[ View Case Studies ]

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